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10 / Brand identity

Lushâ

A skincare identity pairing expressive serif typography with soft gradients, amber glass and tactile packaging.

RoleArt Director & Brand DesignerScopeIdentity · Packaging
Lushâ — project overview
Lushâ skincare brand portrait
Lushâ wordmark and gradient
Lushâ symbol and colour palette
Lushâ printed brand applications
Lushâ repeated print composition
Lushâ brand application with model
Lushâ product held in sunlight
Lushâ serum above sunlit water
Lushâ bottle and terracotta composition
Lushâ skincare jar and natural textures
Lushâ serum packaging close-up
Lushâ packaging family overhead
Lushâ skincare bathroom scene

MY ROLE.

Art direction and brand design across the identity and its applications.

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