Abu Dhabi · Available

Art Director · Brand Systems · Campaigns

CREATIVE THAT WORKS.

I turn real business problems into creative systems people can see, use and remember.

Explore
the work
StrategyIdeaSystemRealityImpact

Built to leave
the presentation.

Brand systems and campaigns designed to live across cities, stages, screens, shelves and everyday life.

01 / Selected work

Abu Dhabi Sustainability Week campaign visual 01 · Global sustainability platformAbu Dhabi Sustainability WeekBrand platform · Campaign · Event ecosystem
Club S integrated campaign visual 02 · Integrated campaignClub SCampaign idea · Social · OOH
Anticipation — States of the SoulCourage — States of the SoulWithdrawal — States of the Soul
 03 · Poster seriesStates of the SoulArt direction · Motion posters
Maritime Heritage Festival campaign poster 04 · Cultural destinationMaritime Heritage FestivalCampaign · Art direction · OOH
Bonding Over Sports campaign on an Abu Dhabi city bus 05 · Public campaignBonding Over SportsCampaign · Outdoor · Social The Factory brand identity06 · Brand identityThe FactoryRebranding · Brand guidelines
Beyond Velvet editorial menu experience 07 · HospitalityBeyond VelvetBrand expression · Editorial · Menu system Ella memory foam pillow packaging 08 · Consumer brandEllaIdentity · Packaging · Range system
IDÉES and OPERATIONS hospitality identity 09 · Hospitality identityIDÉES & OPERATIONSIdentity · Brand system Lushâ brand identity10 · Brand identityLushâIdentity · Packaging
22 Cafe brand identity11 · Brand identity22 CafeIdentity · Packaging
AXE Ice Chill collectible packaging concept 12 · Packaging conceptAXE × CloseupConcept · Packaging · Experience Jolis Meubles furniture identity 13 · Furniture brandJolis MeublesIdentity · Digital commerce
Jeep Wrangler adventure campaign14 · Automotive campaignJeep WranglerCampaign · AftersalesPAINTCO rebranding — paint can and brush15 · RebrandingPAINTCORebranding · Visual identity

02 / How the work works

NOT JUST
THE FINAL JPEG.

I work where strategy, creativity and execution meet—from the first question to the final rollout.

  1. 01Read the business

    Find the problem underneath the brief.

  2. 02Make one idea travel

    Build a concept strong enough to cross formats.

  3. 03Design the system

    Create rules that give teams room without losing the brand.

  4. 04Get it into the world

    Protect the idea through production, adaptation and rollout.

03 / The standard

GOOD WORK GETS LIKED.

REAL WORK GETS USED.

GREAT WORK
DOES BOTH.

Portrait of Mahmoud Samir, Art DirectorAbu Dhabi, UAE · 2026

04 / About Mahmoud

I make ideas survive the real world.

Good creative work has to do more than look good in a presentation.

It has to answer a brief. Align people. Work across formats. Survive deadlines. Respect the brand. Connect with an audience. And contribute to the business behind it.

I'm Mahmoud Samir, an Art Director with a decade of experience across brand identity, integrated campaigns, visual systems and creative leadership.

Art DirectionBrand SystemsIntegrated CampaignsCreative Leadership

05 / Make it real

LET'S MAKE
SOMETHING
THAT WORKS.

For creative leadership, brand and campaign opportunities.

Start a conversation
hi.mahmoudsamir@gmail.comLinkedIn