Preserve authenticity. Earn attention.
A heritage festival needs to respect its subject while still competing within a contemporary cultural calendar and speaking to a new generation.
Maritime Heritage Festival
A contemporary campaign language that keeps Emirati maritime craft human, immediate and alive.
FROM
BRIEF TO
REALITY.
Make craft the hero.
Documentary portraits and fluid drawn forms framed traditional makers as active carriers of knowledge—not static images from the past.
A living bilingual campaign.
The visual device adapts around different craftspeople, stories and formats while the restrained palette and confident type keep the campaign recognisable.
MY ROLE.
I directed the campaign’s visual idea and the relationship between photography, bilingual typography and the fluid graphic device across applications.