Make a growing range easier to understand.
Different products, shapes and uses needed to feel like one family while remaining easy to recognise and compare.
Ella
A clear, extendable packaging system for a growing family of comfort products.
FROM
BRIEF TO
REALITY.
Let the product lead.
Bold product silhouettes and clear naming create immediate recognition, supported by a controlled palette and consistent packaging architecture.
Built to expand.
The system accommodates different formats and audiences while preserving hierarchy, shelf presence and family recognition.
MY ROLE.
I developed the identity and packaging approach across the product family, building consistency without making every pack identical.