Create recognition beyond the product.
An online furniture store needs a clear personality that can frame many styles of furniture without competing with them.
Jolis Meubles
A visual identity for an online furniture store, bringing together a distinctive J monogram, a warm colour palette and graphic patterns across print and digital applications.
FROM
BRIEF TO
REALITY.
Make the mark architectural.
A strong geometric signature gives the brand presence while the wider system remains calm enough to support different collections.
Designed for digital retail.
The identity is structured to remain legible and distinctive across web, packaging, social content and physical applications.
MY ROLE.
I developed the visual identity and the principles for applying it across a growing retail brand.